Digital marketer.
Devoted wordsmith.
Creative thinker.
Briefly
Proven marketer and project manager with a talent for developing innovative concepts and turning complex ideas into actionable plans. Dedicated to doing good work and to doing good through work.
Explore my work.
Choosing my favorite projects is like being asked to choose a favorite child. I love them all - including (or especially) the most challenging ones. But secretly, we all have our favorites.
01. Digital Marketing Campaign
2021
Field Guide to Bike Buying
Project brief: create a comprehensive digital campaign to guide new bike buyers through the purchase process online. Educate shoppers and convert browsers to buyers online.
Contributions: copywriting, design direction, project management
Deliverables: landing page, homepage graphic, email and social copy and graphics
02. E-Commerce Website
2021
American Cycle & Fitness
Project brief: build a high performing e-commerce website to drive online and in-store sales. Showcase the retailer’s established brand and differentiate them from regional and national competitors.
Contributions: project scoping and proposal writing, sales, copywriting, content strategy, design direction, quality assurance testing, project management
Deliverable: e-commerce website
03. Blog Post
2020
Turn Browsers Into Buyers
Project brief: write an informative article to explain the key features of a successful e-commerce website. Consider the target audience - business owners and marketing managers.
Contributions: research, copywriting, editing
Deliverable: educational blog post
04. Professional Website
2020
Bruce S. Deming, Esq.
Project brief: build a clean, user friendly website to educate visitors about the services offered and encourage them to get in touch. Highlight Mr. Deming’s areas of expertise and outstanding reputation.
Contributions: project scoping, copywriting, content strategy, website design, quality assurance testing, project management
Deliverable: professional services website
05. B2B Website
2021
SmartEtailing Marketing
Project brief: build a B2B website to pitch the marketing agency’s digital products and services. Effectively explain the benefits of each campaign or program to potential clients.
Contributions: project scoping and proposal writing, sales, copywriting, content strategy, website design, quality assurance testing, project management
Deliverable: marketing demo website
Resume
Building the custom website line of business with an entrepreneurial mindset at SmartEtailing is the highlight of my career. My team produced hundreds of uniquely branded websites. These sites significantly outperformed non-custom sites in all trackable metrics.
But there’s a lot more to my professional story - multifaceted digital campaigns, marketing campaigns for global brands, product development, project and client management, and strategic planning as a company leader.
Want to learn more about my education and experience? See my resume.
Who I am
I have more than a decade of creative and marketing experience and a master’s degree, but what sets me apart from most seasoned professionals is my limitless curiosity and my dedication to delivering innovative solutions to a diversity of clients.
Executing exceptional work requires listening, curiosity, accountability, and collaboration. I’m fortunate to have led and been a contributing member of creative teams that embody those qualities.
I reside in Alexandria, VA but have been working and leading remotely for many years.
Where I’m going
I’m seeking a new professional challenge within the content strategy and digital marketing world. I’m ready whenever you are.